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Six Models for Tackling Channel Conflict
This year omnichannel is omnipresent. Consumers are at the forefront. And retailers are sold on multiple touch points as the pinnacle of user experience. Research via mobile while standing in a store...
View ArticleTechnology + People + Shopping = The Omnichannel Evolution
The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping...
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The Search for Omnichannel Excellence
Shopping is in our DNA here at Fluid. We may be developers, designers, strategists and account managers, but one thing we share beyond our specialties is a passion for shopping. If you’re in the market...
View ArticleIs Responsive Web Design Right for Retailers? A Tech Perspective.
Responsive Web Design (RWD). The digital industry is buzzing about it. Our clients are asking whether to invest in it. And Fluid is at the forefront of it. In order to get you answers I sat down with...
View ArticleIs Responsive Web Design Right for Retailers? A User Experience Perspective.
Last week we asked “Is Responsive Web Design Right for Retailers?” and you responded. Our interview with Steve Reighgut, Fluid’s Director of Engineering, struck a cord with readers and retailers. Right...
View ArticlePoint of View: When to use Vine. When to use Instagram.
The dust has settled. Does the launch of Instagram video mean the death of Vine? I say no. Digital is big enough for both to thrive. Vine came out of the gates strong. So strong. Gaining 10M users in...
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The Soul of Shopping
Despite recent advancements, e-commerce lacks the soul of that quintessential in-store shopping experience. It doesn’t have the same energy you find when you meet a knowledgeable sales associate who...
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Demandware Partners with Fluid to Power HARMAN’s eCommerce
On July 7, Demandware announced that HARMAN International Industries will be powering all of their eCommerce sites with the Demandware Commerce platform. HARMAN manufactures audio equipment for home,...
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Is Back-To-School Shopping Still “A Thing”?
In a world where shopping has become more of a moment than an occasion, retailers need to rethink their classic “Back To School” campaigns. Do today’s teens, in an “always shopping” mode even think of...
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Come party with Fluid after Shop.org!
Join Fluid and Sandbox Studio on Tuesday, October 6th for our Shop.org 2015 after party! The party will be at Brü Craft & Wurst, located at 1316 Chestnut St. Philadelphia, PA 19107 and will start...
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Digital Trend: The Shift from Verbal to Visual
Visual has snuck up on verbal and become the new darling of digital. What do I mean? Digital shopping, design and communication are now ruled by vivid imagery that aims to stop consumers in their...
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The North Face Debuts Fluid Expert Personal Shopper: An Artificially...
As one of three inaugural partners in the Watson Ecosystem, a program dedicated to applying Watson cognitive computing technology to businesses, Fluid was tasked with applying Watson’s capabilities to...
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